In this note

01 · Measure the real cost02 · Decline with respect03 · The takeaway
01

Measure the real cost

A project may bring revenue while consuming attention needed for stronger commitments.

02

Decline with respect

A clear explanation and, when possible, a useful alternative preserve relationships without creating false promises.

03 · Perspective

Focus is not a lack of ambition; it is how serious ambition is protected.

Make it practical

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